Emotion in general leads to transmission, and awe is quite a strong emotion…If I’ve just read this story that changes the way I understand the world and myself, I want to talk to others about what it means. I want to proselytize and share the feeling of awe. If you read the article and feel the same emotion, it will bring us closer together.

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Dr. Jonah Berger in a New York Times column by John Tierney, published February 8, 2010

I think about this all the time.

(via dianakimball)

This is why I love graduate school - it fosters social cohesion through ideas. There’s a constant circulation of awe as we are all drawn to different tendrils of thought in a book or article - what I notice isn’t what my colleagues notice, and we’re engaged in a social exploration of the sublimity of intellect from a variety of angles, always bouncing off, absorbing, reflecting each other.

(via dianakimball)

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